Web of Allies

Like most businesses, we are excited when we grow. We've been doing it in leaps and bounds this year and are excited for both our newest specialty category (clean technology) and the website we have been building for our Web of Allies. It's a daunting process as most business owners will tell you and to celebrate our upcoming announcement, we are providing a 25% discount on services ordered by Friday October 31, 2014 and a 20% discount if you miss Friday but mention this post. I've been in marketing, PR and advertising for eighteen years now. If you've read about how I got my start, it was in small market radio in Utah. Though it sounds minimal, it's actually quite competitive and you really have to make a name for yourself and for your clients if you want to survive. Survival came first and thriving came second - I had truly found my calling. Marketing is a great place for a creative entrepreneur and I love how I'm able to use both my communication abilities ...

It's a common goal in marketing to tell a story with the most impact and the best returns. Though the opinions about what the components best utilized for this purpose and the ideal outcomes differ, there are a few common traits that make a campaign or concepts work for your companies best interest. Here are a few based in one of 2014's best marketing resources-PR. 1. Choose a great writer . I've read just about every type of material obsessively my whole life and can articulate concepts from the most simplistic to complex quite easily. I 'hear' the tone when I need to use the voice of an announcer, a disclaimer, a promotion and other common forms of communication. Telling a story can be simple for some of us, but for others, it's not so easy. If you choose to engage in PR, make sure to adequately screen your writer and have more than one person review the piece before it is published. Though it may be easy to comprehend for the inner circle of your business...

Like all things, victory isn't a thing. It's not an emotion, a goal or an item. Victory isn't just winning, in my opinion, Victory is the dash line of success that our efforts spin 'round and keep in line with. It's the goal we set, the steps we take to achieve and the plethora of other "things" that come along with it. Lessons learned, luck found, allies made. Victory has as much loss as reward, but in this space between our upheld arms, our thank you to the Universe for what we have been given and enabled to do, there is a channeling of a pure energy, an abundance we feel in that moment where we have come into what we had hoped for. A couple weeks ago, I was in a heated discussion and some intense negotiations. It's not new, but some things I truly believe in and it became difficult to hold back. And I didn't. This, as much as tripping on stage, has a public embarrassment to it. I lost my cool, I know it and have been beating myself up intern...