Web of Allies

Need a bit of insight for holiday marketing? If you do online sales, here's a great way to get your email list working for you. If you don't have one of those yet or it's not compiled, get to work on it. Set a goal to have 20+ emails or some reasonable number and send a campaign. Send it each week to new sign ups and once a month to the whole list. Use these four insights from a great campaign to help craft the right messaging. First, the email message, subject line and implied market was perfect. The busy, travelling female who struggles to have quality while flying. Great, super niche. The email subject was just used for the opening line to get you into the message, which brought you to some great, easy email content. Subject: "Don't let TSA Snag Your Favorite Products"  plus their offer in quotes. Offer is at the top of the imaging and the products are below the primary message/emotion: "good style travels" After they do an incredi