Web of Allies

I'm so excited for 2015! Though I've loved what I do since I started marketing, I've literally never been so excited about the road ahead. I've spent the past year learning about green technology, further defining my career goals and getting to know a wide range of individuals and organizations around the globe. I've mentored, joined collaborative events and expanded my view of what's possible and now it's time to truly put the lessons to work. The sun is setting on 2014 If you know me, you know that almost every conversation I have includes my marketing company, my clients or the implications of what is possible for the globe if we keep moving forward and continue to develop as individuals. With the incredible amount of information available and the now trendy focus on community, collaboration and sustainability, I feel there has never been a better time for me. This week, I've put out a calendar of events, promotions and opportunities that ex...

We've all done it. We're watching a movie on tv, fully engrossed on the visual reality being performed for us. Lost in the fictional world, our environment drops from consciousness, pulling us into the scene and into the lives of the characters. We sit - motionless - waiting for what's next and then... A commercial happens. The same is true with radio. These and other mediums that seek to use entertainment to get us 'tuned in' so they can sell advertising space to those who know what we're like and what we may want or need based on what we're watching. This is their business and can be a key to growing yours. True to the human species, this is just not good enough. We grumble and complain, disappointed in the break and upset that we have to put up with the ads that technically provide the opportunity for the content - that show we were enjoying. Though there are many incredible and fun advertisements out there, the reality is that most businesses doesn...

It's a common goal in marketing to tell a story with the most impact and the best returns. Though the opinions about what the components best utilized for this purpose and the ideal outcomes differ, there are a few common traits that make a campaign or concepts work for your companies best interest. Here are a few based in one of 2014's best marketing resources-PR. 1. Choose a great writer . I've read just about every type of material obsessively my whole life and can articulate concepts from the most simplistic to complex quite easily. I 'hear' the tone when I need to use the voice of an announcer, a disclaimer, a promotion and other common forms of communication. Telling a story can be simple for some of us, but for others, it's not so easy. If you choose to engage in PR, make sure to adequately screen your writer and have more than one person review the piece before it is published. Though it may be easy to comprehend for the inner circle of your business...

Like all things, victory isn't a thing. It's not an emotion, a goal or an item. Victory isn't just winning, in my opinion, Victory is the dash line of success that our efforts spin 'round and keep in line with. It's the goal we set, the steps we take to achieve and the plethora of other "things" that come along with it. Lessons learned, luck found, allies made. Victory has as much loss as reward, but in this space between our upheld arms, our thank you to the Universe for what we have been given and enabled to do, there is a channeling of a pure energy, an abundance we feel in that moment where we have come into what we had hoped for. A couple weeks ago, I was in a heated discussion and some intense negotiations. It's not new, but some things I truly believe in and it became difficult to hold back. And I didn't. This, as much as tripping on stage, has a public embarrassment to it. I lost my cool, I know it and have been beating myself up intern...

Good morning. Just wanted to share the news . We look forward to the coming weeks and have a lot more in the works in the fields of water remediation, energy sustainability and agriculture. It's a privilege to be working on such great projects, let us know if you see something you'd like to work on. We are always looking for good, dedicated talent. Here is to a clean earth solution , one evolution at a time. http://bit.ly/1rv6mGn