Web of Allies

After helping a close contact set up some social media, I realized that one key to success in marketing online is keeping your efforts on track and in focus. Here is an exerpt from an article I wrote this morning or click to read the whole social media article . Profile names, passwords, and rankings can get jumbled and your efforts may get watered down if you spread yourself too thin. If you are new to online media, it can be intimidating with the plethora of options available. Here is five ways to stay focused and keep your efforts on the right track. 1. Identify your goals. Do you want to create brand awareness or highlight brick and mortar locations? Maybe you want to build value in a dot com or become a social media guru. Regardless of what your goals are, list them, refine them and research the best ways to turn them into a reality. Write them down and keep them handy. Type them out and use them as a screensaver. Set appointments in your phone and get daily reminders...

I have decided it's time to branch off my social media into the consultative and professional/personal directions that make sense. For my new facebook page, I will be discussing media from traditional to social to guerrilla, relating experiences that can help your business or brand and dig into what the future seems to hold for online. Click over and like my new page to be kept in the loop and get valuable information on how to track and add to your success.

I am putting together an email list and will be starting up a bi monthly newsletter to allow me to stay in better touch with all of those I've had the opportunity to work with or know. The newsletters will contain interesting items in e or more of these five realms. Society; media; promotion(s); feedback; random. There's five topics because I like the number and because I have to have a wide reach or I'll get bored. I'd also welcome topic ideas if there is anything you'd like to hear about. The first issue we will feature: Age and social perception PayPerClick marketing A local promotion A survey A quotable quote If you'd like to sign up, submit your email . If I already have your card, you will likely get an opt in email in the next couple of days.