Skip to main content

Keeping Social Media in Focus

After helping a close contact set up some social media, I realized that one key to success in marketing online is keeping your efforts on track and in focus. Here is an exerpt from an article I wrote this morning or click to read the whole social media article.
Profile names, passwords, and rankings can get jumbled and your efforts may get watered down if you spread yourself too thin. If you are new to online media, it can be intimidating with the plethora of options available. Here is five ways to stay focused and keep your efforts on the right track.
1. Identify your goals. Do you want to create brand awareness or highlight brick and mortar locations? Maybe you want to build value in a dot com or become a social media guru. Regardless of what your goals are, list them, refine them and research the best ways to turn them into a reality. Write them down and keep them handy. Type them out and use them as a screensaver. Set appointments in your phone and get daily reminders. You get the idea.
2. Research, read, write and research a little more. You have more opportunity than just thirty years ago, ten years ago, two years ago. There is information available on just about every conceivable topic. You can save money by not having to buy books or instruction manuals. You may submit questions in forums and get help with areas you don't yet have experience in and you can contribute your success and failures to help others as well....

Comments

Popular posts from this blog

Clearing out your spaces

For the last part of 2011, I suggest on my Facebook page and will duplicate the suggestion here, that you clean out your spaces. From offices to people, from thoughts to visualizations, it's time to clean up anything that stands between you and your goals for the future. 2012 is going to be monumental-where do you want to be? Head into that office space, tackle the filing cabinet and get an orderly system together so that you can be successful and calm while you complete tasls and meet goals. You will feel better and more focused if you know where your working items are and your space will be supportive of you meeting your goals and making it through obstacles. Put up an old fashioned calendar to keep you reminded of important dates and meeting times before they get there. Think of what you will need to succeed and contact anyone you could use for advice and mentoring. Your thoughts will create your reality and if there are any blank spaces or questions, use your social media or ...

I love Memorial Day (and leave the BBQ's alone)

I love memorial day. I didn't used to think of it much and I BBQ all the time, so I'm not too impressed with all those cartoons running around. I love memorial day because I get to officially remember people, many of whom I think about consistently but It wasn't always this way. Remembering can be hard and (in my opinion) paying tribute to those memories are an individual choice. I was living away from my family, in Arizona and married to an individual that didn't prefer me having any connections to people outside of him. My grandmothers both passed away in this time and I was unaware. My grandmother in Florida was an adorable little woman when I got to know her as a young kid. From my mom's stories, I know it wasn't always that way. Grandma Gron had to be tough to live through my grandpa and I promise you, tough is an understatement. She raised three children and my mother is of the best I have the pleasure of knowing or to know or know of. I remember and c...

Startup Weekend_One week later

It's been one week since the Startup Weekend in Salt Lake and I've had a bit of time to process the event, the outcome and my personal experiences with this phenomenal three day marathon. First, let me say that I heard of this event after complaining that Utah didn't have a lot of entrepreneurial type conferences. I take back some of what I said and have to admit, if a single event were to come to this state in lieu of all others, I'd be okay with Startup Weekend being that event. For those of you not familiar, this is a competition where people pitch ideas, research, plan and execute a group of start up businesses in a three day period. That said, here's more about the event- what I would do differently, some of my favorite aspects and what's happened since last Saturday. If I had it all to do over again, I'd do almost all of it different. I don't know if I've ever felt that way before, but it's true for Startup Weekend. For example, I would ha...