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Keeping Social Media in Focus

After helping a close contact set up some social media, I realized that one key to success in marketing online is keeping your efforts on track and in focus. Here is an exerpt from an article I wrote this morning or click to read the whole social media article.
Profile names, passwords, and rankings can get jumbled and your efforts may get watered down if you spread yourself too thin. If you are new to online media, it can be intimidating with the plethora of options available. Here is five ways to stay focused and keep your efforts on the right track.
1. Identify your goals. Do you want to create brand awareness or highlight brick and mortar locations? Maybe you want to build value in a dot com or become a social media guru. Regardless of what your goals are, list them, refine them and research the best ways to turn them into a reality. Write them down and keep them handy. Type them out and use them as a screensaver. Set appointments in your phone and get daily reminders. You get the idea.
2. Research, read, write and research a little more. You have more opportunity than just thirty years ago, ten years ago, two years ago. There is information available on just about every conceivable topic. You can save money by not having to buy books or instruction manuals. You may submit questions in forums and get help with areas you don't yet have experience in and you can contribute your success and failures to help others as well....
(Click for the entire article)
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