Web of Allies

Christmas cards have likely gone out to business contacts, faraway friends and others, but for those close to you whom you haven’t purchased a gift, why not include a delicious dinner or dessert? Not the whole thing, just a recipe! At novelty stores, grocery stores, card shops, there are recipe cards. Cute or witty, plain or serious, get a stack and write out some of your favorite recipes. Put the card in your Christmas card and voila! A great gift to last and last. Don’t have a favorite recipe? Here’s one that went our to some special people this year: (Full Article).....

After helping a close contact set up some social media, I realized that one key to success in marketing online is keeping your efforts on track and in focus. Here is an exerpt from an article I wrote this morning or click to read the whole social media article . Profile names, passwords, and rankings can get jumbled and your efforts may get watered down if you spread yourself too thin. If you are new to online media, it can be intimidating with the plethora of options available. Here is five ways to stay focused and keep your efforts on the right track. 1. Identify your goals. Do you want to create brand awareness or highlight brick and mortar locations? Maybe you want to build value in a dot com or become a social media guru. Regardless of what your goals are, list them, refine them and research the best ways to turn them into a reality. Write them down and keep them handy. Type them out and use them as a screensaver. Set appointments in your phone and get daily reminders...

For the last part of 2011, I suggest on my Facebook page and will duplicate the suggestion here, that you clean out your spaces. From offices to people, from thoughts to visualizations, it's time to clean up anything that stands between you and your goals for the future. 2012 is going to be monumental-where do you want to be? Head into that office space, tackle the filing cabinet and get an orderly system together so that you can be successful and calm while you complete tasls and meet goals. You will feel better and more focused if you know where your working items are and your space will be supportive of you meeting your goals and making it through obstacles. Put up an old fashioned calendar to keep you reminded of important dates and meeting times before they get there. Think of what you will need to succeed and contact anyone you could use for advice and mentoring. Your thoughts will create your reality and if there are any blank spaces or questions, use your social media or ...

I have decided it's time to branch off my social media into the consultative and professional/personal directions that make sense. For my new facebook page, I will be discussing media from traditional to social to guerrilla, relating experiences that can help your business or brand and dig into what the future seems to hold for online. Click over and like my new page to be kept in the loop and get valuable information on how to track and add to your success.